Privacypolicy

Introduction

With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process, for which purposes and to what extent.

The data protection declaration applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles or our delivery service platform for catering services (hereinafter also referred to collectively as “online offer”).

We would like to point out that in the processing of data carried out by us, data may also be processed outside the area of the European Union and thus outside the scope of the DSGVO; unfortunately, we have no influence on this. This could result in data protection risks for you, for example, because it could make it more difficult to enforce your rights under the DSGVO. We assure you, however, that we will do everything in our power to guarantee you an optimum level of data protection.

The terms used are not gender-specific.

Status: 17 July 2020

Table of contents

  • Introduction
  • Responsible
  • Overview of processing
  • Contact data protection officer
  • Relevant legal bases
  • Security measures
  • Transmission and disclosure of personal data
  • Use of cookies
  • Commercial and business services
  • Use of online marketplaces for e-commerce
  • Contact
  • Communication via messenger
  • Online conferences, meetings and webinars
  • Surveys and questionnaires
  • Provision of the online offer and web hosting
  • Application procedure
  • Cloud services
  • Advertising communication via e-mail, post, fax or telephone
  • Lotteries and competitions
  • Online marketing
  • Screen recording
  • Presence in social networks
  • Plugins and embedded functions and content
  • Deletion of data
  • Amendment and update of the privacy policy
  • Rights of persons concerned
  • Definitions of terms

Responsible

FCF Holding GmbH
Kaiser-Wilhelm-Ring 13
50672 Cologne
Germany

Persons authorised to represent the company: Christian Kraft, Andreas Bork

E-mail address: datenschutz@fcf-holding.com

Phone: +49 221 6699360

Legal notice: https://eathappygroup.com/fcf-holding-gmbh/impressum/

Contact data protection officer

ap-data protection GmbH
Dr. iur. Andreas Pinheiro LL.M.
Berrenrather Str. 274
50937 Cologne

Phone: +49 221 99989030
Fax: +49 221 42327859

e-mail: info@ap-datenschutz.de
Website: https://ap-datenschutz.de

Overview of processing

The following table summarises the types of data processed and the purposes of their processing, and refers to the persons concerned.

Types of data processed

  • Stock data (e.g. names, addresses).
  • Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, curriculum vitae, certificates and other information on the applicant’s person or qualification provided by the applicant with regard to a specific position or voluntarily).
  • Content data (e.g. text entries, photographs, videos).
  • Contact details (e.g. e-mail, telephone numbers).
  • Meta/communication data (e.g. device information, IP addresses).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Location data (data indicating the location of an end user’s terminal equipment).
  • Contract data (e.g. subject matter of the contract, duration, customer category).
  • Payment data (e.g. bank details, invoices, payment history).

Special categories of data

  • Health data (Art. 9 para. 1 DGSVO).

Categories of persons concerned

  • Employees (e.g. employees, applicants, former employees).
  • Applicants.
  • Communication partner.
  • Clients.
  • Users (e.g. website visitors, users of online services).
  • Participants in lotteries and competitions.

Purposes of processing

  • Provision of our online offer and user-friendliness.
  • Visitors’ action evaluation.
  • Application procedure (establishment and possible later implementation and possible later termination of employment.).
  • Cross-Device Tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.g. by e-mail or post).
  • Organisation of competitions and contests.
  • Feedback (e.g. collecting feedback via online form).
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling (creating user profiles).
  • Remarketing.
  • Range measurement (e.g. access statistics, recognition of returning visitors).
  • Security measures.
  • Tracking (e.g. interest/behavioural profiling, use of cookies).
  • Contractual performance and service.
  • Manage and respond to requests.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Dependent legal basis

In the following, we provide the legal basis for the Basic Data Protection Regulation (DSGVO), on the basis of which we process personal data. Please note that in addition to the regulations of the DSGVO, national data protection regulations may apply in your or our country of residence and domicile. Should more specific legal provisions apply in individual cases, we will inform you of these in the data protection declaration.

  • Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO) – The person concerned has given his or her consent to the processing of personal data concerning him or her for one or more specific purposes.
  • Fulfilment of contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b DSGVO) – Processing is necessary for the performance of a contract to which the person concerned is party or for carrying out pre-contractual measures taken at the request of the person concerned.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c DSGVO) – The processing is necessary for the fulfilment of a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f DSGVO) – The processing is necessary for the protection of the legitimate interests of the controller or of a third party, except where such interests or fundamental rights and freedoms of the person concerned require the protection of personal data to be safeguarded.
  • Art. 9 para. 1 sentence 1 lit. b DSGVO (application procedure as a pre-contractual or contractual relationship) (Insofar as special categories of personal data within the meaning of Art. 9 para. 1 DSGVO (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants during the application procedure in order to enable the responsible person or the person concerned to exercise the rights arising to him or her from labour law and social security and social protection law and to fulfil his or her obligations in this respect, they are processed in accordance with Art. 9 Paragraph 2 lit. b DSGVO, in the case of protection of vital interests of applicants or other persons pursuant to Art. 9 para. 2 lit. c DSGVO or for purposes of health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnosis, care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to Art. 9 para. 2 lit. h DSGVO. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Art. 9 para. 2 lit. a DSGVO.).

National data protection regulations in Germany: In addition to the data protection regulations of the basic data protection regulation, national regulations on data protection apply in Germany. These include in particular the law on protection against misuse of personal data in data processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to deletion, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

Security measures

We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection commensurate with the risk.

These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, security of availability and segregation of data relating to them. Procedures have also been put in place to ensure that the rights of the person concerned are respected, that data are deleted and that responses to data breaches are made. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, by designing technology and by using data protection-friendly default settings.

Abbreviation of the IP address: If it is possible or not necessary for us to save your IP address, we will shorten or have your IP address shortened. In the case of shortening the IP address, also known as “IP masking”, the last octet, i.e. the last two numbers of an IP address, are deleted (in this context, the IP address is an identifier individually assigned to an Internet connection by the online access provider). The purpose of shortening the IP address is to prevent or make it much more difficult to identify a person on the basis of their IP address.

SSL encryption (https): To protect your data transmitted via our online offer, we use SSL encryption. You can recognise such encrypted connections by the prefix https:// in the address line of your browser.

Transmission and disclosure of personal data

In the course of our processing of personal data, it may happen that the data is transferred to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases we observe the legal requirements and in particular conclude appropriate contracts or agreements with the recipients of your data which serve to protect your data.

Data transfer within the group of companies: We may transfer personal data to other companies within our group of companies or grant them access to such data. If this transfer is for administrative purposes, the transfer of the data is based on our justified entrepreneurial and business interests or takes place if it is necessary for the fulfilment of our contractual obligations or if the consent of the persons concerned or a legal permit is available.

Transfer of data within the organisation: We may transfer personal data to other entities within our organisation or grant them access to such data. If this transfer is for administrative purposes, the transfer of the data is based on our legitimate business and economic interests or is made if it is necessary to fulfil our contractual obligations or if the consent of the persons concerned or legal permission has been obtained.

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping basket or the place where a video was viewed. The term “cookies” also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as “user IDs”).

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for reach measurement or marketing purposes can be stored in such a cookie.
  • First-party cookies: First-party cookies are set by us.
  • Third party cookies (also: third-party cookies): third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to store logins or other user entries or for security reasons).
  • Statistical, marketing and personalisation cookies: Furthermore, cookies are generally also used in the context of range measurement and when the interests of a user or his behaviour (e.g. viewing certain content, using functions etc.) are stored in a user profile on individual web pages. Such profiles are used to show users e.g. content that corresponds to their potential interests. This procedure is also known as “tracking”, i.e. following the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or when you give your consent.

Information on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask you for your consent. If this is the case and you agree to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the aid of cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the possibility at any time to revoke any consent given or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can initially declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online service). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further notices of objection in the context of the information on the service providers and cookies used.

Processing of cookie data based on consent: Before we process or have processed data in the context of the use of cookies, we ask users for their consent, which can be revoked at any time. Before consent has not been given, we will only use cookies that are necessary for the operation of our online service. Their use is based on our interest and the interest of the users in the expected functionality of our online offer.

Commercial and business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships and associated measures and within the framework of communication with the contractual partners (or pre-contractual), e.g. to answer enquiries.

We process these data for the purpose of fulfilling our contractual obligations, securing our rights and for purposes of the administrative tasks associated with these data as well as for business organisation. Within the framework of the applicable law, we only pass on the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfil legal obligations or with the consent of the contractual partners (e.g. to participating telecommunication, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We will inform the contractual partners which data is required for the above-mentioned purposes before or within the scope of data collection, e.g. in online forms, by means of special identification (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

We delete the data after the expiry of legal warranty and comparable obligations, i.e., in principle after 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal archiving reasons (e.g., for tax purposes usually 10 years). We will delete data that has been disclosed to us by the contractual partner within the scope of an order in accordance with the specifications of the order, generally after the end of the order.

If we use third-party providers or platforms to provide our services, the terms and conditions and data protection information of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Shop and e-commerce: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and associated services, as well as their payment and delivery or execution.

The required information is marked as such within the scope of the ordering or comparable acquisition process and includes the information required for delivery, or provision and invoicing, as well as contact information in order to be able to consult with you if necessary.

Gastronomic services: We process the information provided by our visitors and interested parties (uniformly referred to as “visitors”) in order to provide the food and drink ordered and to provide and invoice other services and transfers.

Within the scope of our commission, it may be necessary for us to process special categories of data within the meaning of Art. 9 Para. 1 DSGVO, in particular data relating to the health of a person. Processing is carried out to protect the health interests of visitors (e.g. in the case of information on allergies) and otherwise only with the consent of the visitors.

Insofar as it is necessary for the fulfilment of the contract or required by law, or with the consent of the customer or on the basis of our legitimate interests, we disclose or transfer the customer’s data, e.g. to the service providers, authorities, billing offices involved in the fulfilment of our services as well as in the field of IT, office or comparable services.

Recruiting services: We process the data of job candidates and the personal data of potential employers or their employees within the scope of our services, which include in particular the search for potential job candidates, contacting them and placing them.

We process the information and contact data provided by the job candidates for the purposes of establishing, implementing and, if necessary, terminating a contract for job placement. In addition, we may ask interested parties at a later date, in accordance with legal requirements, questions about the success of our placement services.

We process the data of both the job candidates and the employers in order to fulfil our contractual obligations and to be able to process the requests for job placements submitted to us to the satisfaction of the parties involved.

We can record the placement processes in order to be able to prove the existence of the contractual relationship and the agreement of the interested parties in accordance with the statutory accountability obligations (Art. 5 Para. 2 DSGVO). This information is stored for a period of three to four years if we have to prove the original request (e.g. in order to be able to verify the scope of the contract).

  • Processed data types: Stock data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, curriculum vitae, certificates and other information about a specific position or voluntarily provided by applicants regarding their person or qualification).
  • Special categories of data: Health data (Art. 9 para. 1 DGSVO).
  • Persons concerned: Interested parties, business and contractual partners, customers, applicants.
  • Purposes of processing: Contractual services and service, contact requests and communication, office and organisational procedures, management and answering of requests, security measures.
  • Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), legal obligation (Art. 6 para. 1 sentence 1 lit. c. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Use of online marketplaces for e-commerce

We offer our services on online platforms operated by other service providers. In this context, the data protection notices of the respective platforms apply in addition to our data protection notices. This applies in particular with regard to the methods used on the platforms for measuring reach and for interest-based marketing.

  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: Customers.
  • Purposes of processing: contractual services and service.
  • Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services used and service providers:

Lieferando: delivery service platform for catering services; service provider: yd. yourdelivery GmbH, Am Karlsbad 16, D-10785 Berlin, Germany; website: https://www.lieferando.de; Privacy policy: https://www.lieferando.de/privacy-statement.

SimplyDelivery: delivery service platform for catering services; service provider: SimplyDelivery GmbH, Potsdamer Str. 33, 14974 Ludwigsfelde, Germany; Website: https://www.simplydelivery.de/; Privacy policy: https://www.simplydelivery.de/datenschutzerklaerung/.

Contact

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the data of the inquiring persons will be processed to the extent necessary to answer the contact enquiries and any requested measures.

The answering of contact enquiries within the framework of contractual or pre-contractual relationships is carried out in order to fulfil our contractual obligations or to answer (pre)contractual enquiries and otherwise on the basis of the legitimate interest in answering the enquiries.

  • Processed data types: Stock data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos).
  • Persons concerned: Communication partners.
  • Purposes of processing: Contact requests and communication.
  • Legal basis: Fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Communication via messenger

We use messenger services for communication purposes and therefore ask you to observe the following instructions regarding the functionality of the messengers, encryption, use of the metadata of the communication and your right to object.

You can also contact us in alternative ways, e.g. by telephone or e-mail. Please use the contact details provided to you or the contact details provided within our online offer.

In the case of end-to-end encryption of content (i.e. the content of your message and attachments), please note that the communication content (i.e. the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messengers with encryption enabled to ensure that the message content is encrypted.

However, we would also like to point out to our communication partners that although the messenger providers cannot view the content, they can find out that and when communication partners communicate with us, as well as technical information about the communication partner’s device and, depending on the settings of your device, location information (so-called metadata) is processed.

Information on the legal basis: If we ask communication partners for permission before communicating with you via messengers, the legal basis for our processing of your data is their consent. Otherwise, if we do not ask for your consent and you contact us, for example, on your own initiative, we will use messengers as a contractual measure in our relationship with our contractual partners and in the context of contract preparation and, in the case of other interested parties and communication partners, on the basis of our legitimate interest in fast and efficient communication and meeting the needs of our communication partners for communication via messengers. Furthermore, we would like to point out that we will not transmit the contact data provided to us to messengers for the first time without your consent.

Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via messengers at any time. In the case of communication via messengers, we delete the messages in accordance with our general deletion guidelines (i.e., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information provided by the communication partners, if no reference to a previous conversation is to be expected and no legal storage obligations stand in the way of deletion.

Reservation of the reference to other communication channels: Finally, we would like to point out that for reasons of your security, we reserve the right not to answer enquiries via messengers. This is the case if, for example, internal contractual matters require special confidentiality or if a reply via messengers does not meet the formal requirements. In such cases we will refer you to more appropriate communication channels.

Skype: The end-to-end encryption of Skype requires its activation (unless it should be activated by default).

  • Types of data processed: contact data (e.g. e-mail, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), content data (e.g. text entries, photographs, videos).
  • Persons concerned: communication partners.
  • Purposes of processing: contact requests and communication, direct marketing (e.g. by e-mail or by post).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 letter a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 letter f. DSGVO).

Services used and service providers:

Online conferences and meetings

We use platforms and applications of other providers (hereinafter referred to as “Third Party Providers”) for the purpose of holding video and audio conferences, webinars and other types of video and audio meetings. When selecting the third-party providers and their services, we observe the legal requirements.

Within this framework, data of the communication participants are processed and stored on the servers of the third party providers, insofar as they are part of communication processes with us. This data may include, in particular, registration and contact data, visual and vocal contributions, as well as entries into chats and shared screen content.

If users are referred to the third party providers or their software or platforms in the course of communication, business or other relations with us, the third party providers may process usage data and metadata for security, service optimisation or marketing purposes. We therefore ask you to observe the data protection notices of the respective third party providers.

Notes on legal basis: If we ask users for their consent to use the third party providers, the legal basis for processing is consent. Furthermore, their use can be a component of our (pre)contractual services, provided that the use of the third party providers has been agreed in this context. Otherwise, the users’ data will be processed on the basis of our legitimate interests in efficient and secure communication with our communication partners. In this context we would like to refer you additionally to the information on the use of cookies in this data protection declaration.

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: Communication partners, users (e.g. website visitors, users of online services).
  • Purposes of processing: contractual services and service, contact requests and communication, office and organisational procedures.
  • Legal basis: Consent (Art. 6 Paragraph 1 S. 1 lit. a DSGVO), fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1 S. 1 lit. b. DSGVO), legitimate interests (Art. 6 Paragraph 1 S. 1 lit. f. DSGVO).

Services used and service providers:

Surveys and questionnaires

The surveys and questionnaires we conduct (hereinafter referred to as “surveys”) are evaluated anonymously. Personal data will only be processed to the extent necessary for the provision and technical implementation of the surveys (e.g. processing of the IP address to display the survey in the user’s browser or to enable a resumption of the survey by means of a temporary cookie (session cookie)) or users have consented to this.

Information on legal basis: If we ask the participants for their consent to the processing of their data, this is the legal basis for the processing, otherwise the processing of the participants’ data is based on our legitimate interest in conducting an objective survey.

  • Data types processed: contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: communication partners, users (e.g. website visitors, users of online services).
  • Purposes of processing: contact requests and communication, direct marketing (e.g. by e-mail or postal mail), tracking (e.g. interest/behavioural profiling, use of cookies), feedback (e.g. collection of feedback via online form)
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services used and service providers:

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.

The data processed within the framework of the provision of the hosting offer may include all data relating to the users of our online offer, which are generated within the framework of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.

E-mail transmission and hosting: the web hosting services we use also include the transmission, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information concerning the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The above-mentioned data may also be processed for SPAM detection purposes. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the e-mails between the sender and the receipt on our server.

Collection of access data and log files: we ourselves (or our web hosting provider or our delivery service platform for catering services) collect data on every access to the server (so-called server log files). The server log files may include the address and name of the web pages and files called up, the date and time of the call-up, the amount of data transferred, notification of successful call-up, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the capacity utilisation of the servers and their stability.

  • Processed data types: content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contractual services and service.
  • Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services used and service providers:

Application procedure

The application procedure requires applicants to provide us with the data required for their assessment and selection. Which information is required can be found in the job description or, in the case of online forms, in the information provided there.

In principle, the required information includes personal details such as name, address, contact details and proof of the qualifications required for a position. On request, we will also be happy to provide you with information on which details are required.

If provided, applicants can send us their applications using an online form. The data will be transmitted to us in encrypted form according to the state of the art. Applicants can also send us their applications by e-mail. Please note, however, that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted in transit, but not on the servers from which they are sent and received. We can therefore not accept any responsibility for the transmission path of the application between the sender and receipt on our server.

For the purposes of searching for applicants, submitting applications and selecting applicants, we may use applicant management or recruitment software and platforms and services of third parties, subject to the legal requirements.

Applicants are welcome to contact us regarding the method of submitting their application or send us their application by post.

Processing of special categories of data: if special categories of personal data within the meaning of Art. 9 Para. 1 DSGVO (e.g. health data, such as severely disabled persons or ethnic origin) are requested from applicants in the context of the application procedure so that the person responsible or the person concerned can exercise the rights arising to him or her from labour law and social security and social protection law and fulfil his or her obligations in this respect, their processing is carried out in accordance with Art. 9 Para. 2 letter b. DSGVO, in the case of protection of vital interests of applicants or other persons pursuant to Art. 9 para. 2 lit. c. DSGVO or for purposes of health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnosis, for care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to Art. 9 para. 2 lit. h. DSGVO. In the case of a communication of special categories of data based on voluntary consent, their processing is based on Art. 9 para. 2 lit. a. DSGVO.

Deletion of data: in the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicants’ data will be deleted. The applicants’ data will also be deleted if an application is withdrawn, which the applicants are entitled to do at any time. Subject to a justified revocation by the applicants, the deletion will take place at the latest after a period of six months, so that we can answer any follow-up questions regarding the application and fulfil our obligations to provide evidence in accordance with the regulations on the equal treatment of applicants. Invoices for any reimbursement of travel expenses will be archived in accordance with tax law requirements.

Admission to an applicant pool: admission to an applicant pool, if offered, is based on consent. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the current application process and that they can withdraw their consent at any time in the future.

  • Types of data processed: applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, curriculum vitae, certificates and other information on the applicant’s person or qualification provided by applicants with regard to a specific position or voluntarily).
  • Persons concerned: applicants.
  • Purposes of processing: application procedure (justification and possible subsequent implementation and possible subsequent termination of the employment relationship.)
  • Legal basis: Art. 9 (1) sentence 1 letter b DSGVO (application procedure as a pre-contractual or contractual relationship) (Insofar as special categories of personal data within the meaning of Art. 9 (1) DSGVO (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants during the application procedure in order to enable the responsible person or the person concerned to exercise the rights arising to him or her from labour law and social security and social protection law and to fulfil his or her obligations in this respect, they are processed in accordance with Art. 9 Paragraph 2 letter b. DSGVO, in the case of protection of vital interests of applicants or other persons pursuant to Art. 9 para. 2 lit. c. DSGVO or for purposes of health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnosis, care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to Art. 9 para. 2 lit. h. DSGVO. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Art. 9 para. 2 lit. a. DSGVO).

Cloud services

We use software services accessible via the Internet and running on the servers of their providers (so-called “cloud services”, also referred to as “software as a service”) for the following purposes: document storage and management, calendar management, e-mailing, spreadsheets and presentations, exchanging documents, content and information with specific recipients or publishing web pages, forms or other content and information, as well as chatting and participating in audio and video conferences.

In this context, personal data may be processed and stored on the servers of the providers, insofar as they are part of communication processes with us or are otherwise processed by us as set out in this privacy policy. This data may include, in particular, master data and contact details of users, data on procedures, contracts, other processes and their contents. The providers of the cloud services also process usage data and metadata which they use for security purposes and for service optimisation.

If we provide forms or other documents and content for other users or publicly accessible websites with the help of the cloud services, the providers may store cookies on the users’ devices for web analysis purposes or to remember user settings (e.g. in the case of media control).

Notes on legal basis: If we ask for consent to use the cloud services, the legal basis for processing is consent. Furthermore, their use can be a component of our (pre)contractual services, provided that the use of the cloud services has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e., interest in efficient and secure administration and collaboration processes)

  • Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contract data (e.g. subject matter of the contract, duration, customer category).
  • Persons concerned: customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners.
  • Purposes of processing: office and organisational procedures.
  • Legal basis: consent (Art. 6 Paragraph 1 S. 1 lit. a DSGVO), fulfilment of contract and pre-contractual enquiries (Art. 6 Paragraph 1 S. 1 lit. b. DSGVO), legitimate interests (Art. 6 Paragraph 1 S. 1 lit. f. DSGVO).

Services used and service providers:

Advertising communication via e-mail, post, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

Recipients have the right to revoke their consent at any time or to object to promotional communication at any time.

After revocation or objection, we may store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete it. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).
  • Persons concerned: communication partners.
  • Purposes of processing: direct marketing (e.g. by e-mail or by post).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 letter a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 letter f. DSGVO).

Lotteries and competitions

We process personal data of participants in competitions and contests only in compliance with the relevant data protection regulations, insofar as the processing is contractually necessary for the provision, implementation and handling of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the competition or the protection of our interests from misuse by possible recording of IP addresses when submitting competition entries).

If contributions of the participants are published in the context of the competition (e.g. in the context of a vote or presentation of the competition contributions or the winners or the reporting on the competition), we point out that the names of the participants may also be published in this context. The participants can object to this at any time.

If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as “online platform”), the usage and data protection provisions of the respective platforms shall apply in addition. In these cases, we would like to point out that we are responsible for the information provided by the participants in the course of the competition and that enquiries regarding the competition should be addressed to us.

The participants’ data will be deleted as soon as the competition or contest has ended and the data is no longer required to inform the winners or because further inquiries regarding the competition can be expected. In principle, the participants’ data will be deleted at the latest 6 months after the end of the competition. Winners’ data may be retained for longer, e.g. in order to be able to answer questions about the prizes or to fulfil the prize services; in this case the retention period depends on the type of prize and is up to three years in the case of items or services, for example, in order to be able to process warranty claims. Furthermore, the participants’ data may be stored for longer, e.g. in the form of reports on the competition in online and offline media.

If data has also been collected for other purposes within the framework of the competition, its processing and the duration of storage are governed by the data protection information on this use (e.g. in the case of registration for the newsletter within the framework of a competition).

  • Processed data types: inventory data (e.g. names, addresses), content data (e.g. text entries, photographs, videos).
  • Persons concerned: contestants and participants in a competition.
  • Purposes of processing: organisation of competitions and contests.
  • Legal basis: fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b. DSGVO).

Online marketing

We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, by means of which user data relevant to the presentation of the aforementioned content is stored. This information may include, for example, the content viewed, websites visited, online networks used, but also communication partners and technical details such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this data may also be processed.

The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymisation by shortening the IP address) to protect the users. In general, no clear user data (such as e-mail addresses or names) are stored within the framework of the online marketing process, but pseudonyms. This means that we as well as the providers of the online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

As a rule, the information in the profiles is stored in the cookies or by means of similar procedures. These cookies can later generally be read out on other websites that use the same online marketing procedure, analysed for the purpose of presenting content and supplemented with additional data and stored on the server of the online marketing procedure provider.

As an exception, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing procedure we use and the network connects the profiles of the users in the aforementioned data. Please note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

As a matter of principle, we only receive access to summarised information on the success of our advertisements. However, we can check in the course of so-called conversion measurements which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyse the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.

Notes on legal basis: If we ask users for their consent to use third party providers, the legal basis for processing data is consent. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

Facebook pixel: On the one hand, the Facebook pixel enables Facebook to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel in order to display the Facebook ads placed by us only to those users on Facebook and within the services of partners cooperating with Facebook (so-called “Audience Network” https://www.facebook.com/audiencenetwork/) who have also shown an interest in our online offer or who exhibit certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. The Facebook Pixel also enables us to track the effectiveness of Facebook Ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook Ad (so-called “conversion measurement”).

  • Processed data types: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user’s terminal equipment).
  • Persons concerned: users (e.g. website visitors, users of online services), interested parties.
  • Purposes of processing: tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behaviour-based marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).
  • Security measures: IP-masking (pseudonymisation of the IP address).
  • Legal basis: consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).
  • Possibility of objection (opt-out): we refer to the data protection information of the respective providers and the possibilities of objection stated for the providers (so-called “opt-out”). If no explicit opt-out option has been specified, you can switch off cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary form for the respective areas:a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Services used and service providers:

  • Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags via an interface (and thus integrate e.g. Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users’ personal data, we refer to the following information on Google services. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy.
  • Google Analytics: online marketing and web analytics; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; privacy policy: https://policies.google.com/privacy; opt-out: opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, advertising display settings: https://adssettings.google.com/authenticated.
  • Google Ads and conversion measurement: we use the online marketing process “Google Ads” to place ads on the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. We also measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a so-called “conversion tracking tag”. However, we do not receive any information that can be used to identify users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy.
  • Google Ad Manager: we use the “Google Marketing Platform” (and services such as “Google Ad Manager”) to place ads on the Google advertising network (e.g., in search results, in videos, on web pages, etc.). The Google Marketing Platform is characterised by the fact that ads are displayed in real time based on presumed interests of users. This allows us to display ads for and within our online offering in a more targeted manner in order to show users only ads that potentially match their interests. For example, if a user is shown ads for products that he or she has been interested in on other websites, this is called “remarketing”. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy.
  • Facebook Pixel: Facebook Pixel; service provider: https://www.facebook.com, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; opt-out: https://www.facebook.com/settings?tab=ads.

Screen recording

In our online offer we use Hotjar, an analysis software of Hotjar Ltd. (“Hotjar”) (https://www.hotjar.com, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta, Europe).

With Hotjar, it is possible to measure and evaluate user behaviour (mouse movements, mouse clicks, scroll heights, etc.). The information generated by the “tracking code” and “cookies” about your visit to our website is transmitted to the Hotjar servers (Amazon AWS EU-WEST-1 in Ireland) and stored there.

Information on legal basis: the legal basis on which we process your personal data using the Hotjar tracking codes and cookies depends on whether we ask you for your consent. If this is the case and you consent to the use of your data, the legal basis for the processing of your data is the declared consent (Art. 6 para. 1 sentence 1 lit. a DSGVO). Otherwise, the data processed with the aid of Hotjar tracking codes and cookies will be processed on the basis of our legitimate interests, e.g. in the commercial operation of our online service and its improvement (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Processed types of data: usage data (e.g. date and time, web pages visited, interest in content, access times), meta/communication data (e.g. device information (device type, screen size of your device, browser information), IP addresses, geographical point of view (country only)), user interactions (keystrokes, mouse events (movement, position and clicks))

Persons concerned: users (e.g. website visitors, users of online services), interested parties.

Purposes of processing: tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behaviour-based marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).

Security measures: IP-masking (pseudonymisation of the IP address).

Possibility of objection (opt-out): We refer to the provider’s data protection information (https://www.hotjar.com/privacy/) and the possibilities of objection stated there. Depending on whether the processing is based on consent or legal permission, you have the opportunity to revoke any consent given or to object to the processing of your data by cookie technologies at any time (collectively referred to as “opt-out”). You can initially declare your objection by means of the settings of your browser, e.g. by deactivating the use of cookies (although this may also restrict the functionality of our online service). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further notices of objection in the context of the information on the service providers and cookies used.

Presence in social networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

Please note that user data may be processed outside the European Union. This can result in risks for the users, because the enforcement of the users’ rights could be made more difficult.

Furthermore, user data within social networks are generally processed for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers, in which the usage behaviour and interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to these).

For a detailed presentation of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of rights od the persons concerned, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users in each case and can directly take appropriate measures and provide information. Should you nevertheless require assistance, you can contact us.

  • Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Persons concerned: users (e.g. website visitors, users of online services).
  • Purposes of processing: contact requests and communication, tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services used and service providers:

Plugins and embedded functions and content

We integrate into our online offer functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third party providers”). These may, for example, be graphics, videos or social media buttons and contributions (hereinafter referred to uniformly as “content”).

The integration always presupposes that the third-party providers of these contents process the IP address of the users, as without the IP address they would not be able to send the contents to their browsers. The IP address is therefore required for the display of these contents or functions. We make every effort to use only such content whose respective providers use the IP address solely for the purpose of delivering the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain technical information on the browser and operating system, websites to be referred to, the time of visit and other details on the use of our online offer, as well as being linked to such information from other sources.

Notes on legal basis: If we ask users for their consent to use the third party providers, the legal basis for processing data is consent. Otherwise, the users’ data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed types of data: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos).
  • Persons concerned: users (e.g. website visitors, users of online services), communication partners.
  • Purposes of processing: provision of our online offer and user-friendliness, contractual services and service, contact requests and communication, direct marketing (e.g. by e-mail or postal mail), tracking (e.g. interest/behavioural profiling, use of cookies), interest-based and behavioural marketing, profiling (creation of user profiles).
  • Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO), consent (Art. 6 para. 1 sentence 1 lit. a DSGVO).

Services used and service providers:

  • Typekit fonts from Adobe: we integrate the fonts (“typekit fonts”) of the provider Adobe, whereby the data of the users are used solely for the purpose of displaying the fonts in the users’ browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and taking into account possible restrictions under licensing law for their integration. Service provider: Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland; website: https://www.adobe.com/de; privacy policy: https://www.adobe.com/de/privacy.html.
  • Google Fonts: we integrate the fonts (“Google Fonts”) of the provider Google, whereby the data of the users are used solely for the purpose of displaying the fonts in the browser of the users. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and taking into account possible restrictions under licensing law for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://fonts.google.com/; privacy policy: https://policies.google.com/privacy.
  • Google Maps: we integrate the maps of the “Google Maps” service of the provider Google. The processed data may include, in particular, IP addresses and location data of the users, which, however, cannot be collected without their consent (usually in the context of the settings of their mobile devices). Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://maps.google.de; privacy policy: https://policies.google.com/privacy; opt-out: opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, advertising display settings: https://adssettings.google.com/authenticated.
  • Instagram plugins and content: Instagram plugins and content – this may include content such as images, videos or text and buttons that allow users to share content from this online service within Instagram. Service provider: https://www.instagram.com, Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; website: https://www.instagram.com; privacy policy: https://instagram.com/about/legal/privacy.
  • ReCaptcha: we integrate the “ReCaptcha” function to detect bots, e.g. when entering data into online forms. The behaviour data of users (e.g. mouse movements or queries) are evaluated in order to be able to distinguish people from bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.google.com/recaptcha/; privacy policy: https://policies.google.com/privacy; opt-out: opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, advertising display settings: https://adssettings.google.com/authenticated.

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent permitted for processing is revoked or other permissions cease to apply (e.g. if the purpose for which the data were processed ceases to apply or if they are not necessary for the purpose).

Unless the data are deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or that are required to be retained for the assertion, exercise or defence of legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the individual data protection notes of this data protection declaration.

Amendment and update of the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to take action to cooperate (e.g. to give your consent) or any other individual notification.

If we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

Rights of persons concerned

As persons concerned, they are entitled to various rights under the DSGVO, which result in particular from Articles 15 to 18 and 21 DSGVO:

  • Right of objection: you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you which is carried out pursuant to Art. 6 paragraph 1 letter e or f DSGVO; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, insofar as it is linked to such direct marketing.
  • Right to withdraw consent: You have the right to revoke your consent at any time.
  • Right of access: You have the right to obtain confirmation as to whether or not data in question is being processed and to obtain information about such data and to receive further information and a copy of the data in accordance with legal requirements.
  • Right of rectification: You have the right to request the completion of the data concerning you or the correction of incorrect data concerning you in accordance with the law.
  • Right to erasure and limitation of processing: You have the right to request, in accordance with the law, the immediate erasure of data concerning you or, alternatively, to request, in accordance with the law, limitation of processing of the data.
  • Right to data transferability: You have the right to obtain, in accordance with the law, data concerning you that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another responsible party.
  • Complaint to the supervisory authority: You also have the right, in accordance with the law, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the suspected infringement, if you believe that the processing of personal data relating to you is in breach of the DPA.

Supervisory authority responsible for us:

State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia

Helga Block
PO box 20 04 44
40102 Dusseldorf

Kavalleriestraße 2-4
40213 Dusseldorf

Phone: +49 211 384240
fax: +49 211 3842410

e-mail: poststelle@ldi.nrw.de
Website: https://www.ldi.nrw.de

Definitions of terms

This section provides you with an overview of the terms used in this privacy policy. Many of the terms are taken from the law and defined above all in Art. 4 DSGVO. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to help you understand them. The terms are sorted alphabetically.

  • Conversion tracking: “conversion tracking” is a method for determining the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user’s devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can then track whether the ads we have placed on other websites have been successful).
  • Cross-device tracking: cross-device tracking is a form of tracking in which the behaviour and interest information of users is recorded across devices in so-called profiles by assigning users an online identifier. This allows the user information to be analysed for marketing purposes, regardless of the browser or device used (e.g. mobile phones or desktop computers). With most providers, the online identification is not linked to clear data, such as names, postal or e-mail addresses.
  • IP masking: IP masking is a method of deleting the last octet, i.e. the last two numbers of an IP address, so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymising processing methods, particularly in online marketing
  • Interest-based and behavioural marketing: we speak of interest-based and/or behavioural marketing when the potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behaviour (e.g. visiting and staying on certain websites, buying behaviour or interaction with other users), which is stored in a so-called profile. As a rule, cookies are used for these purposes.
  • Conversion measurement: conversion measurement is a method by which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users’ devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, we are able to track whether the ads we have placed on other websites have been successful.
  • Personal data: “personal data” shall mean any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, a location data, an online identifier (e.g. a cookie) or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiling: “profiling” is any automated processing of personal data which consists of using personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include information on age, gender, location and movement data, interaction with websites and their content, shopping behaviour, social interactions with other people) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behaviour or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, identify at what time visitors visit their website and what content they are interested in. This enables them to better adapt the contents of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for the purpose of range analysis in order to recognise returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Remarketing: one speaks of “remarketing” or “retargeting”, for example, when it is noted for advertising purposes in which products a user has been interested on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Tracking: we speak of “tracking” when the behaviour of users can be traced across several online offers. As a rule, behavioural and interest information regarding the online offers used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Responsible person: “responsible person” means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
  • Processing: “processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers practically all processing of data, whether it be collection, analysis, storage, communication or deletion.
  • Target group formation: the term “target group formation” (or “custom audiences”) is used when target groups are defined for advertising purposes, e.g. the insertion of advertisements. For example, based on a user’s interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online shop where he viewed the products. Lookalike Audiences” (or similar target groups) is again referred to when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used to create custom audiences and lookalike audiences.