About Us

OUR STORY

From an idea in the supermarket to more than 2,000 locations.

Since 2013, EAT HAPPY has been bringing fresh Asian specialties straight into everyday supermarket shopping. With more than 2,000 locations in Germany and Europe, products freshly prepared every day and a varied range from sushi and bowls to snacks and desserts, EAT HAPPY stands for uncomplicated enjoyment and high quality.

In 2026, EAT HAPPY reached an important milestone in its development with the opening of its 2,000th location in Germany.

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EAT HAPPY at a glance

What began as an innovative shop-in-shop concept is today one of the largest networks for freshly prepared Asian specialties in the supermarket. With more than 2,000 locations, EAT HAPPY is one of the largest networks for freshly prepared Asian specialties in German food retail. We combine fresh preparation, craftsmanship and a wide variety of Asian specialties, right on site.

2000+

EAT HAPPY locations across Germany.

200+

Employees in administration

150+

Products, from sushi and bowls to mochi

85+

Nationalities within the company

25+

Percent vegetarian and vegan products in our range

10+

Years of experience with Asian specialties

Why EAT HAPPY?

Fresh preparation, craftsmanship and a large network of locations make EAT HAPPY a firm fixture for Asian specialties in the supermarket.

Freshly prepared every day

Many products are freshly prepared every day, directly in our shops, by trained sushi chefs and staff.

Always near you

With more than 2,000 locations, EAT HAPPY is present all over Germany. Locations without their own shop are also supplied every day with freshly made products from nearby EAT HAPPY locations.

Variety for everyone

From sushi, bowls and Asian snacks to mochi and other specialties, EAT HAPPY offers something for every taste and occasion.

FRESH UP YOUR SMILE

Freshness & quality

Whether for your lunch break, a snack in between or an evening with friends: at EAT HAPPY, freshness and quality come first. Many of our products are prepared every day, directly in our shops, and are available fresh while customers do their shopping.

This commitment is backed by carefully selected ingredients, trained teams and defined quality standards that support consistently high product quality across our entire network of locations.

How we ensure quality and freshness

From the selection of ingredients to daily preparation, clear quality requirements accompany our products through every relevant step of the process.

Selected ingredients Our products are based on carefully selected ingredients. We place great importance on high quality requirements and long-term supplier relationships. Recognized certification standards are also applied to selected raw materials: our masago and surimi are MSC-certified, and the shrimp we use are ASC-certified.

Daily freshness Many products are freshly prepared on site every day. Locations without their own production are supplied every day with freshly made products from nearby EAT HAPPY shops.

Sushikoch bereitet eine Sushirolle sehr präzise vor

Trained teams Our sushi chefs and staff are prepared for their tasks and trained regularly to ensure consistently high product quality.

Controlled processes Defined quality requirements accompany our products from purchasing through preparation to sale.

Responsibility is part of who we are

For us, responsibility does not end with the quality of our products. EAT HAPPY is committed to reducing food waste, continuously works on more sustainable packaging solutions and keeps expanding its range of vegetarian and vegan products. The choice of our raw materials and long-term supplier relationships also play an important role.

With the EAT HAPPY Rescue Bag, up to 2.4 million sushi boxes a year can also be saved from being thrown away.

More about EAT HAPPY

What is EAT HAPPY?

EAT HAPPY is a provider of freshly prepared Asian specialties with more than 2,000 locations in Germany and Europe. The range includes sushi, bowls, mochi, snacks and other Asian specialties. Many products are prepared every day directly in the EAT HAPPY shops and are available to customers while they do their supermarket shopping.

How long has EAT HAPPY been around?

Since 2013, EAT HAPPY has been developing fresh Asian specialties for everyday supermarket shopping. Over the years, an innovative shop-in-shop concept has grown into a network of more than 2,000 locations in Germany and Europe. Today, EAT HAPPY is one of the best-known providers of fresh sushi and Asian specialties in the supermarket.

What makes EAT HAPPY special?

EAT HAPPY combines fresh preparation, handmade production and a large selection of Asian specialties, right in the supermarket. Many products are prepared on site every day, so customers can easily fit fresh sushi and other specialties into their everyday lives. At the same time, EAT HAPPY offers a broad range, from classic sushi creations to bowls, snacks and mochi.

With more than 2,000 locations and over 150 products, EAT HAPPY is today one of the largest providers of Asian specialties in the supermarket.

How does EAT HAPPY ensure quality and freshness?

Quality and freshness are at the heart of EAT HAPPY. Many products are prepared every day directly in the EAT HAPPY shops. In addition, defined quality standards apply to ingredients, processes and daily production. The products are prepared by trained sushi chefs and staff to ensure consistently high quality at all locations.

How fresh are EAT HAPPY products?

Many products are prepared every day directly in the EAT HAPPY shops by trained sushi chefs and staff. Fresh ingredients, daily production and defined quality standards mean that customers at many locations get freshly prepared Asian specialties every day.

How are locations without their own EAT HAPPY shop supplied?

Not every EAT HAPPY location has its own shop with daily on-site production. Locations with a chiller cabinet concept are supplied every day with freshly made products from nearby EAT HAPPY shops. This way, these locations also benefit from a high level of freshness and consistent product quality.

Where do EAT HAPPY ingredients come from?

Carefully selected ingredients are used for EAT HAPPY products. When it comes to fish, EAT HAPPY places great importance on quality and responsible sourcing. The salmon we use comes 100 percent from Europe and from long-standing suppliers. The aquaculture farms in Norway meet strict requirements.

Our masago and surimi are MSC-certified, and the shrimp we use are ASC-certified. For selected raw materials, we therefore follow internationally recognized standards.

What products does EAT HAPPY offer?

The EAT HAPPY range includes more than 150 products: classic sushi creations, maki, nigiri, California rolls, bowls, Asian snacks, mochi and other specialties. At selected locations, Korean-inspired street food products round off the offering. In addition, the vegetarian and vegan range is growing steadily and already makes up around 25 percent of the entire offering.

What role does sustainability play at EAT HAPPY?

Sustainability is an important part of how EAT HAPPY develops as a company. Around 25 percent of the range is already vegetarian or vegan. EAT HAPPY is also committed to reducing food waste, for example with the EAT HAPPY Rescue Bag, and is continuously working on optimizing packaging and resource consumption. The origin of key raw materials and long-term supplier relationships also play an important role.

Go, Team Happiness!

At EAT HAPPY, people from many different backgrounds work together towards one goal: developing and preparing fresh Asian specialties for everyday supermarket shopping. Whether in our shops, in administration or in other areas of the company – teamwork, responsibility and personal development play a central role.

With more than 85 nationalities in the company and a wide range of ways to get started, we offer an environment that encourages commitment, collaboration and individual development.

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